The most important function of metadata is not the ability to have your blogger blog rankings, but its ability to help your content to make the best first impression possible. The Big 3 social networks all allow bloggers the ability to provide metadata specific to the channel and therein lies the opportunity to provided titles, descriptions and pictures that resonate directly with audience in a given channel.
So this Metadata Really help both search engine to understand and display your content on way that attract more visitors to your site and more engagement.
title tag :
still the king on your on-page optimization and help on off-page optimization, the title tell Google what you blogger blog about and help you website rank for specific keyword that appear in your title and others places in your blog,but you have to put relevant title to your blog to both have high ranking and have high CTR .this title must be one on your webpage and if it duplicate search engine will distrust your website and maybe penalize it. to add this tag in your blogger blog you have just add the code bellow in your head section.
<title> put here you blogger title </title>
Description tag :
this not o boost your ranking but it for the users but still have an influence on your blogger blog ranking and the same as the title tag must have a unique description on your webpage .to add the meta description to your blog you have to add the code bellow to your header section just above the title tag .
<meta name="description" content="put here your description" />
but for blogger id hard to give each post in blogger but with some condition tag and we will discuss this in later blog post
keyword tag [^_^]
this tag is my favorite one because Google doesn't support this tag but Bing still but Google see the webpage with the keyword tag as spammy and it really help your competitor to have a deep idea about your keyword and what you want to rank for so Google own more than 60% of searchers so you know what you have to do . and if you still want put it in your website, here is the code :<name="keyword" content="keyword-1,keyword-2, keyword-3"/>
Authorship Markup
this markup is made by Google and in an article in search engine land has been verified by Eric Schmidt Google is going to rank well the blogger blog with high authority authors and reliable source and give you a nice look in SERP and have high CTR. but the tag work online on Google .and they are a variation of this tag and places to put it in :
rel - author :
this code you put it in head section :
< link rel=”author” href=”https://plus.google.com/[YOUR PERSONAL G+ PROFILE HERE]“/>
this code you put it in you post or body tag :
<a href=”[profile_url]?rel=author”>Google</a>
rel - me :
this is a tag to link to your profile :
<a href=”https://plus.google.com/[YOUR PERSONAL G+ PROFILE NUMBER]” rel=”me”>MyGoogle+</a>
rel - publisher :
this tag can be used with the tag rel - authors in same place and this used in website that have multi authors :
<link rel=”publisher” href=”https://plus.google.com/[YOUR BUSINESS G+ PROFILE HERE]“/>
Social Meta Tags
most website or business have a social media page and they bring them a lot of new or returining visitors with sharing there content on it but what about if we give a good look for our content in social media site and have more engagement and conversion.so i give you some metadate to give your sharing content a good looking and grabbing people’s attention and getting them to click.Open-graph tags
Og:title : This is the title of the piece of content. You should use this as a headline that will appeal to the Facebook audience. It is completely ok to use a different title than the one on the actual site as long as the message is ultimately the same. You have 95 characters to work with.Format:
<meta property=”og:title” content=”bloggersens blog”/>
og:type : This is the type of object your piece of content is. For your purposes it will usually be blog, website or article, but if you want to get fancy Facebook provides a complete list.Format:
<meta property=”og:type” content=”article”/>
og:image : This is the image that Facebook will show in the screenshot of the content. Be sure to specify a square image to ensure the best visibility in a user’s timeline. If you don’t specify an image at all you are left to the mercy of the user to pick which image represents your content based on what Facebook can scrape. That is typically not the way to ensure the best first impression.Format:
<meta property=”og:image” content=”http://www.bloggersens.com/some-thumbnail.jpg”/>
og:url : This is simply the URL of the page (or edge). You should specify this especially if you have duplicate content issues to make sure the value of the edge in Facebook is consolidated into one URL.Format:
<meta property=”og:url” content=”http://bloggersens.com”/>
og:description : This is the description Facebook will show in the screenshot of the piece of content. Just like the standard meta description it should be catchy and contain a call to action, but in this case you have nearly twice the number of characters to work with. Make sure this too speaks to the Facebook audience. You have to 297 characters to make it happen.Format:
<meta property=”og:description” content=”your content here”/>
fb:admins : This metatag is critical for getting access to the wealth of data made available via Facebook Insights. You simply have to specify the Facebook User IDs in the metadata of those users you want to have access. For more information on Facebook Insights see the documentation.Format:
<meta property=”fb:admins” content=”USER_ID”/>
Twitter Cards
twitter:card : This is the card type. Your options are summary, photo or player. Twitter will default to “summary” if it is not specified.Format:<meta name=”twitter:card” content=”summary”>
twitter:url : This is the URL of the content.Format:
<meta name=”twitter:url” content=”your content here”>
twitter:title : This is the title of the content to be shared and should be limited to 70 characters after which Twitter will truncate. Again, go for headlines instead of keywords.Format:
<meta name=”twitter:title” content=”Parade of Fans for Houston’s Funeral”>
twitter:description : This is the description of the content to be shared and should be limited to 200 characters after which Twitter will truncate. Again, go for engaging text, you have more opportunity here than the actual tweet does.Format:
<meta name=”twitter:description” content=”content here”>
twitter:image : This is the image that will be displayed on the Twitter Card and it should be a square image no smaller than 60×60 pixels.
<meta name=”twitter:image” content=”url image here”>
i hope you like this article and don't forget to share it and if you have any question feel free to ask thank you .